COMPARATIVE STUDY BETWEEN GENDER IN CHOOSING THE EFFECTIVE WAY TO SUPPORT THE GO GREEN CAMPAIGN AMONG HIGHER EDUCATION LEVEL STUDENTS

Abstract

The present study is to identify the effective way to support the Go Green campaign among
higher education level students based on their gender. The targeted population for this research
is the students of Universiti Putra Malaysia (UPM) in Serdang. Currently, in Malaysia, there
are a lot of initiatives taken to increase the awareness of environmental issues among the
public. Thus, UPM has joined in with the effort of trying to save the environment in many
possible ways. Among the activities that are being carried out in UPM are promoting to use
bicycles instead of cars, reducing the uses of polystyrene and also reducing the uses of plastic
bag by constantly reminding the students about the effects that they have on the environment.
In determining the most effective way to support the Go Green campaign, a group of students
is selected randomly to be the sample of this study. The amount of sample taken is 269
students to represent the whole population. They were to choose what activity that they mostly
prefer to do in supporting the campaign through the questionnaire distributed based on the
objective of the research. The data collected are analyzed using Chi Square test which shows
that there is a significant difference (X² = 23.149, df = 7, p < 0.05). Finally, the difference in
choosing the effective way in supporting the Go Green campaign based on the gender of the
students have been determined and it showed that the male students chose car pooling with
standard residual value of 3.5, which is the highest value of the results.